Intel MWC 2023
Challenge:
Design and produce a Mobile World Congress 2023 experience that delivers imapctful WOW moments, demonstrates an empathetic understanding of unique customer needs and paint points, and effectively moves attendees into action.
Embraced by a sweeping overhead fabric canopy, our design takes shape below with flowing lines, organic shapes, and complementary finishes.
Highlights include:
The dynamic LED Spark flying over the entrance
Three one-of-kind Portals to Everything placed ang the Stand’s outer edge
And the stunning floor-to-ceiling LED Waterfalls for the Super Demos, each alive with dazzling 4K video and motion-graphic content.
One to Many:
To make it easy for attendees to quickly find content specific to their buisness needs, We grouped demo stations into zones based on key Audience Segments. Station groupings will be easily identified through clear clear wayfinding cues including colo-coding and iconography.
One to One:
A room worthy a CEO, the boardroom will deliver the high-impact experiences high-value customers expect from Intel. Designed for comfort and flexibility, it will be the perfect venue for closing any deal.
